Sales & Marketing Diagnostic
A paid commercial diagnostic for founder led and growth stage businesses. Real, substantive analysis across sales, category and marketing, followed by clear topline direction on what to do about it.
Not a free audit. A substantive piece of commercial work you own outright.
It is a paid commercial diagnostic for founder led and growth stage businesses: real, substantive analysis of where a business is leaving growth on the table across sales, category and marketing.
It comes in two forms. The Standard Diagnostic is available to any business and reviews your digital presence, marketing execution and go to market alignment. The Combined Diagnostic is for businesses running multiple product lines, vendors or an external sales structure, and adds a full analysis of sales performance, product and vendor mix, and pipeline health. Both end in a prioritised set of recommendations on where to act first. Businesses that want the findings implemented move into a separate sprint or retainer engagement, scoped on enquiry.
Why a diagnostic
Revenue softens and everyone has a theory. The website is tired. The leads are poor. Sales are not following up. The range is wrong. Each theory attracts budget, and none of them get tested.
The diagnostic looks at all four surfaces at once, so the next dollar you spend goes where it will actually move the number.
Website and funnel. Traffic arrives, reads well, and still does not convert into qualified enquiry.
SEO and AEO visibility. Search and AI answer engines describe your category without ever naming you.
Lost sales. Deals recorded as lost on price that were really timing, scope, or the wrong product in the room.
Product and category health. Range and margin quietly moving in a direction nobody chose.
The offer, in brief
A focused, executive led diagnostic that identifies where growth is being lost in your sales pipeline, your marketing and digital presence, or your commercial structure, with clear, specific recommendations on where to act first.
A structured review of your digital presence, marketing execution, and go to market alignment.
Delivered directly by an experienced commercial executive, not junior analysts. Suitable for any business regardless of size, structure, or industry.
Contact us for a quotationFor businesses managing multiple product lines, vendors, or an external sales structure, including distributors, multi brand retailers and similar models. This combined assessment adds a full analysis of sales performance, product and vendor mix, and pipeline health alongside the marketing review.
Includes everything in the Standard Diagnostic, plus:
This is not a generic audit template. It is delivered by someone who has run commercial and marketing functions at scale, across Dell Technologies, HP and Alienware, applied directly to your business.
How a client moves through it
You will know what is happening at each stage, and exactly what lands in your hands at the end of it.
Website, funnel, SEO, AEO and socials health check. Real, substantive analysis, delivered in full.
Combined Diagnostic only: sales and product line performance, vendor and category mix and margin, and pipeline structure.
Both halves combined into topline direction. Deliberately light touch: pointing at what matters most, not a full strategic plan.
Run it in house, engage us for ongoing CRO work, take a referral for rebrand or digital work, or move into a sprint engagement.
If you want it implemented
The diagnostic stands on its own. If you decide you want the findings acted on rather than handed over, there are three structured ways to do that, each scoped and quoted to the business.
What happens next
Every diagnostic ends with a clear set of findings and a recommendation on where to go from there. That recommendation is made on the merits, not on what would be convenient for us to sell you.
Take the findings to your own team and work through them in house. Nothing is held back to force a follow on engagement.
Where the right answer is a rebrand, a digital build or another specialist discipline, we point you to people who do that work properly.
Where implementation warrants senior involvement, move into a sprint or retainer engagement built around what the diagnostic surfaced.
Who it is for
The diagnostic is aimed at founder led and growth stage businesses that know performance has flattened but cannot yet name the cause.
Where the founder still carries sales and marketing instinct, and wants an outside read before the next significant spend.
Past the early scramble, into the stage where commercial discipline matters more than momentum.
Where product and category performance is hard to see clearly, and lost sales are recorded but never really examined.
A rebrand, a site rebuild or a new marketing retainer is on the table, and you want evidence before you commit to it.
Why it works
The value is in looking at both sides of the revenue equation together, and then being disciplined about what actually matters.
Marketing findings usually explain the sales findings, and the reverse. Assessed separately, both stay ambiguous.
Sales and category findings come from your own commercial data. Marketing health comes from a real inspection, not an automated scanner.
The synthesis is deliberately light touch. It names the few things that matter most so the report gets used rather than filed.
Questions
A health check of your website, funnel, SEO, AEO and socials. It is real, substantive analysis delivered in full, not a light touch pass, and it stands as a complete diagnostic deliverable in its own right.
Sales and product line performance analysis, a vendor and category mix and margin review, and a pipeline and sales structure diagnostic. It draws on your existing commercial data rather than on recollection, and it sits on top of everything in the Standard Diagnostic.
AEO means answer engine optimisation: making your business legible to AI assistants and AI generated search summaries. SEO earns you a ranked link; AEO decides whether you are named and recommended inside the answer itself. Buyers increasingly build a shortlist before they ever reach a results page, so both are checked together.
If you sell your own product or service directly, the Standard Diagnostic is the right fit and is suitable for any business regardless of size, structure or industry. If you manage multiple product lines, multiple vendors, or an external sales structure, as distributors and multi brand retailers do, the Combined Diagnostic adds the sales, vendor mix and pipeline analysis that those models need. If you are unsure, say so on the form and we will tell you which one applies.
Each engagement is quoted to the business rather than sold off a rate card, so the figure depends on the path you take and the scope involved. We confirm a fixed quotation before any work begins, so there are no hourly surprises once it is underway. Contact us for a quotation and we will walk you through it.
The assessment or assessments you commissioned, delivered in full, plus a synthesis that combines them into topline observations and direction. The synthesis is deliberately light touch by design: it points at what matters most rather than setting out an exhaustive strategic plan.
Because a diagnostic should tell you where the problem is, clearly and quickly, without burying it in a document nobody finishes. Businesses that want the full deep dive and implementation move into a separate sprint engagement, which is scoped per engagement.
No. The diagnostic is self contained and the findings are yours regardless of what you do next. From there you can run it in house, engage us for ongoing CRO work, take a referral for rebrand or digital work, or move into the sprint engagement.
Yes. SEO and AEO rollout, socials and ongoing marketing execution are available as a separate extension of the assessment work, scoped and quoted on their own terms. That decision is made after you have the findings, not before.
A free audit is a lead magnet: automated, generic, and built to sell you something. This is paid commercial work covering both sides of the revenue equation, with findings you own outright and no obligation attached to them.
Start here
Tell us where you think the problem sits, and which path looks closest to your business. We will confirm the right one, and if a diagnostic is not the right instrument at all, we will say so.
Senior C-suite leadership for growth-stage companies expanding across APAC, EMEA, and North America. No full-time hire. No long onboarding. Just experienced executives embedded in your business, delivering results from day one.
Growing companies don't fail because of a lack of ambition. They stall when leadership gaps slow decisions, international expansion loses momentum, or pricing strategy fails to reflect the market you're entering.
We solve that by embedding proven C-suite leaders directly into your business, executives who have built revenue engines, opened new markets, and priced products competitively across multiple geographies.
We don't advise from the sidelines. We execute.
Go-To-Market Execution We design and execute GTM strategies for companies entering new markets or scaling existing ones. From channel strategy and sales architecture to launch sequencing and revenue operations — we build the engine, not just the plan.
International Pricing Strategy Pricing is the highest-leverage decision a growth company makes. We develop pricing architecture that reflects local market dynamics, competitive positioning, and revenue model objectives — across APAC, EMEA, and North America.
Market Expansion — APAC & EMEA Deep operational experience across ANZ, Southeast Asia, UK, and Europe. We help US and global companies enter new geographies with the right structure, the right partners, and the right commercial model from day one.
Fractional CxO Leadership Fractional CSO, CRO, CMO, and COO services for companies that need senior leadership without the full-time commitment. We embed into your team, own the outcomes, and scale our involvement as your business evolves.
We support businesses across Australia, including:
Particularly US companies entering APAC and EMEA markets
Building commercial infrastructure across new geographies
Between Series A and Series C that have outgrown generalist leadership but aren’t ready for a full C-suite
Needing GTM professionalisation and pricing discipline ahead of e
Our engagements are typically retainer-based, running 10-20 hours per week across 6-18 month horizons.
We work across timezones — headquartered across AU, UK, and US.
Growing companies don't fail because of a lack of ambition. They stall when leadership gaps slow decisions, international expansion loses momentum, or pricing strategy fails to reflect the market you're entering.
We solve that by embedding proven C-suite leaders directly into your business, executives who have built revenue engines, opened new markets, and priced products competitively across multiple geographies.
We don't advise from the sidelines. We execute.
Free consultation positions you as a commodity. Starting a conversation positions you as a peer.
Receive occasional insights on international expansion, pricing strategy, and go-to-market execution from experienced commercial leaders.
